{"id":18659,"date":"2026-04-24T10:29:07","date_gmt":"2026-04-24T10:29:07","guid":{"rendered":"https:\/\/visitbodo.com\/bransjenett\/?p=18659"},"modified":"2026-04-24T10:29:08","modified_gmt":"2026-04-24T10:29:08","slug":"arets-sommerkampanje-er-live-%f0%9f%8e%89","status":"publish","type":"post","link":"https:\/\/visitbodo.com\/bransjenett\/arets-sommerkampanje-er-live-%f0%9f%8e%89\/","title":{"rendered":"\u00c5rets sommerkampanje er LIVE \ud83c\udf89"},"content":{"rendered":"\n\t<div style=\"--t2-hero-dim:0.3;\" class=\"t2-hero t2-hero-content-position-center-center t2-hero-has-dim-30 t2-hero-has-fullsize-image alignfull wp-block-t2-hero\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-1920x1280\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg\" class=\"t2-hero__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-150x100\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 150w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-300x200\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 300w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-768x512\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 768w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-1024x683\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 1024w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-1536x1024\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 1536w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-2048x1365\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 2048w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-1176x784\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 1176w, https:\/\/v.imgi.no\/visitbodo-8132-5059723e681ba7024901fa4077d3ec85-1920x1280\/sommerkveld-paa-mjelle_-zdeno-dvorak.jpg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><span class=\"t2-image-credit\">\n\t\t\t\t<button type=\"button\" class=\"t2-image-credit-toggle\" aria-expanded=\"false\" aria-controls=\"image-credit\" aria-label=\"Toggle image credit\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-info\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 17c.3 0 .5-.1.7-.3s.3-.4.3-.7v-4c0-.3-.1-.5-.3-.7-.2-.2-.4-.3-.7-.3s-.5.1-.7.3c-.2.2-.3.4-.3.7v4c0 .3.1.5.3.7s.4.3.7.3zm0-8c.3 0 .5-.1.7-.3.2-.2.3-.4.3-.7 0-.3-.1-.5-.3-.7-.2-.2-.4-.3-.7-.3s-.5.1-.7.3c-.2.2-.3.4-.3.7 0 .3.1.5.3.7.2.2.4.3.7.3zm0 13c-1.4 0-2.7-.3-3.9-.8-1.2-.5-2.3-1.2-3.2-2.1s-1.6-2-2.1-3.2S2 13.4 2 12s.3-2.7.8-3.9S4 5.8 4.9 4.9s2-1.6 3.2-2.1S10.6 2 12 2s2.7.3 3.9.8 2.3 1.2 3.2 2.1 1.6 2 2.1 3.2c.5 1.2.8 2.5.8 3.9s-.3 2.7-.8 3.9c-.5 1.2-1.2 2.3-2.1 3.2s-2 1.6-3.2 2.1c-1.2.5-2.5.8-3.9.8z\" fill=\"currentColor\" \/><\/svg><\/button>\n\t\t\t\t<span class=\"t2-image-credit-text wp-element-caption\" id=\"image-credit\" hidden>Zdeno Dvorak<\/span>\n\t\t\t<\/span>\n\t\t<div class=\"t2-hero__header\"><div class=\"t2-hero__header__content\">\n<h1 class=\"has-text-align-center alignwide wp-block-post-title\">\u00c5rets sommerkampanje er LIVE \ud83c\udf89<\/h1>\n\n\n<p class=\"wp-block-paragraph has-text-align-center\">Annonsene kj\u00f8rer n\u00e5 i alle byene vi har direkteruter fra denne sesongen: M\u00fcnchen, Frankfurt, K\u00f8benhavn, Stockholm og Helsinki. I tillegg har vi m\u00e5lrettet i omr\u00e5dene rundt byene, slik at vi ogs\u00e5 n\u00e5r andre byer og steder som benytter seg av de samme flyplassene.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div><\/div>\n\t<\/div>\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddd3\ufe0f&nbsp;Kampanjen g\u00e5r fra i dag og frem til 30. juni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph has-primary-dark-pink-color has-text-color has-link-color wp-elements-c38b132bafff6bf9c7644c16877922e9\"><strong>Landingsside<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visitbodo.com\/en\/topic\/arctic-summer\/\"><u>https:\/\/visitbodo.com\/en\/topic\/arctic-summer\/<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph has-primary-dark-pink-color has-text-color has-link-color wp-elements-2a162faa6c600373030e5e3bf80024dd\"><strong>Annonser<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det&nbsp;er&nbsp;satt opp ulike annonser&nbsp;&#8211;&nbsp;noen som l\u00f8fter&nbsp;frem tilbudene til kampanjepartnerne helt spesifikt, og noen mer generelle inspirasjonsannonser. En kombinasjon som dette har&nbsp;vist seg \u00e5 fungere godt tidligere. Facebook-algoritmen fordeler&nbsp;budsjettet (86 400) p\u00e5 de ulike annonsene og landene, og optimaliserer&nbsp;det som fungerer&nbsp;best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forh\u00e5ndsvisning av annonsene kan dere se her&nbsp;(p\u00e5 nedtrekksmenyen \u00f8verst til venstre kan dere se hvordan annonsen ser&nbsp;ut i ulike formater&nbsp;p\u00e5 b\u00e5de FB og IG):<\/p>\n\n\n\n<p class=\"wp-block-paragraph has-secondary-dark-color-color has-text-color has-link-color wp-elements-a8542dc4064d7dec55cf8dfeac892670\"><strong>M\u00fcnchen<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/yeKEvf4iGzsHtcc\"><u>Video<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2aaTbx2k1xv4N2A\"><u>Bilde 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1PInAVDEFK8v3eF\"><u>Bilde 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/20fC28sbrUUUwNA\"><u>Karusell 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1OPz6mlvcoGjqZB\"><u>Karusell 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1Zosmtxzji2KJQJ\"><u>Karusell 3<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph has-secondary-dark-color-color has-text-color has-link-color wp-elements-e560fc0fc29a7eff760166b421f55a1f\"><strong>Frankfurt<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/29r0SefBmRm4m7A\"><u>Video<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/21BKMMvr2qPzjC8\"><u>Bilde 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/37d0hn0XVtckSFp\"><u>Bilde 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1U2YAlgQDA3T9SU\"><u>Karusell 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/25vb9i8BUIXdpp2\"><u>Karusell 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/29K4sNFquUFzeDM\"><u>Karusell 3<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph has-secondary-dark-color-color has-text-color has-link-color wp-elements-05e78d10b3bdc2fa6b175cf65f799c1d\"><strong>K\u00f8benhavn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/297twgvfU4xmw4r\"><u>Video<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1Qy9xhq5BYKOFrL\"><u>Bilde 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1QYha1dWCFsBvlN\"><u>Bilde 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/23UUff7Gbgdq87L\"><u>Karusell 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2458HhteZhllF3v\"><u>Karusell 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/20XDx9RFe563E65\"><u>Karusell 3<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph has-secondary-dark-color-color has-text-color has-link-color wp-elements-3751f3bde929c94eb5012cae6bdb2d96\"><strong>Stockholm<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2gYC7BrDnp1QJny\"><u>Video<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1TbJLwV4qtN9NLD\"><u>Bilde 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2aaVITdeaaQ9B5p\"><u>Bilde 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2hNXaPCscZtpCpM\"><u>Karusell 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/yapgJKadX1jUoNy\"><u>Karusell 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/24L6Xc5UIq3KzEg\"><u>Karusell 3<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph has-secondary-dark-color-color has-text-color has-link-color wp-elements-1b677a286bd8cbf72aaa74a17914ead2\"><strong>Helsinki<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1SiAYQGGFvBnRYF\"><u>Video<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1SDdxkZtTrB4SES\"><u>Bilde 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/27L2WVwpbTvBYYx\"><u>Bilde 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/1U2xhGwgR9Jp3yd\"><u>Karusell 1<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/20RdZksegMtTOo0\"><u>Karusell 2<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fb.me\/adspreview\/facebook\/2isQglS9hYB3uKV\"><u>Karusell 3<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">(P\u00e5 karusellannonsene bytter&nbsp;Facebook p\u00e5 rekkef\u00f8lgen p\u00e5 kortene, og tester&nbsp;ulike varianter&nbsp;slik at algoritmen kan optimalisere det som fungerer&nbsp;best).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi&nbsp;monitorerer&nbsp;annonsene underveis og justerer&nbsp;dersom det blir behov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph has-primary-dark-pink-color has-text-color has-link-color wp-elements-4a4f7492cdaaeed1e278a6b21a838333\"><strong>Sosiale medier gjennom sommeren<\/strong>\u2600\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi&nbsp;vil ogs\u00e5 poste organisk (ikke betalt) innhold i v\u00e5re sosiale medier&nbsp;i l\u00f8pet av v\u00e5ren og sommeren, med tips og reiseinspirasjon. Har dere nye bilder\/video \u00e5 dele med oss som&nbsp;vi&nbsp;kan bruke n\u00e5r&nbsp;vi&nbsp;klipper&nbsp;video og produserer&nbsp;innhold til dette form\u00e5let, s\u00e5 del det gjerne med meg&nbsp;\ud83d\ude0a&nbsp;Det som eventuelt deles&nbsp;er&nbsp;det&nbsp;viktig at dere har rettigheter&nbsp;p\u00e5, og at&nbsp;vi&nbsp;har tillatelse til \u00e5 bruke det ogs\u00e5 i v\u00e5re kanaler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tusen takk<\/strong>&nbsp;for at dere&nbsp;er&nbsp;med og bidrar! Kampanjen&nbsp;er&nbsp;et&nbsp;viktig felles l\u00f8ft for \u00e5 styrke synligheten til Bod\u00f8 &amp; Salten og bidra til \u00e5 fylle direkterutene denne sesongen. Sammen n\u00e5r&nbsp;vi&nbsp;bredere ut og f\u00e5r st\u00f8rre gjennomslag i markedene. Det blir spennende \u00e5 f\u00f8lge med underveis. Vi&nbsp;er&nbsp;veldig glade for \u00e5 ha dere med p\u00e5 laget!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-dark-pink-color has-text-color has-link-color wp-elements-b25fbbe6e315c62903e2e0a7a5b41e4a\" id=\"h-bedriftene-som-er-med-og-bidrar-til-kampanjen\"><strong>\ud83e\ude77 Bedriftene som er med og bidrar til kampanjen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Norsk luftfartsmuseum <\/li>\n\n\n\n<li>Nordland nasjonalparksenter<\/li>\n\n\n\n<li>Let\u00b4s Go North<\/li>\n\n\n\n<li>Favn servering<\/li>\n\n\n\n<li>Manshausen<\/li>\n\n\n\n<li>Hot &amp; Salty<\/li>\n\n\n\n<li>Quality Hotel Ramsalt<\/li>\n\n\n\n<li>Wood Hotel Bod\u00f8<\/li>\n\n\n\n<li>Scandic Havet<\/li>\n\n\n\n<li>Scandic Bod\u00f8<\/li>\n\n\n\n<li>Salten Golfklubb<\/li>\n\n\n\n<li>St\u00f8tt &#8211; top of Helgeland<\/li>\n\n\n\n<li>Home Hotel Grand Bod\u00f8<\/li>\n\n\n\n<li>Bod\u00f8gaard kunst &amp; kultur<\/li>\n\n\n\n<li>Book North Travel<\/li>\n\n\n\n<li>Nordlandsmuseet<\/li>\n\n\n\n<li>Rampen<\/li>\n\n\n\n<li>FOGG Gildesk\u00e5l.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\uddd3\ufe0f&nbsp;Kampanjen g\u00e5r fra i dag og frem til 30. juni. Landingsside https:\/\/visitbodo.com\/en\/topic\/arctic-summer\/ Annonser Det&nbsp;er&nbsp;satt opp ulike annonser&nbsp;&#8211;&nbsp;noen som l\u00f8fter&nbsp;frem tilbudene til kampanjepartnerne helt spesifikt, og noen mer generelle inspirasjonsannonser. En kombinasjon som dette har&nbsp;vist seg \u00e5 fungere godt tidligere. Facebook-algoritmen fordeler&nbsp;budsjettet (86 400) p\u00e5 de ulike annonsene og landene, og optimaliserer&nbsp;det som fungerer&nbsp;best. Forh\u00e5ndsvisning av [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_trash_the_other_posts":false,"t2_hide_was_this_helpful":false,"vlb_sustainable_destination_logo":false,"vlb_green_travel_logo":false,"vlb_location_geodata_lat":0,"vlb_location_geodata_lng":0,"editor_notices":[],"footnotes":""},"cbis_category":[],"cbis_attribute":[],"destination_cat":[],"season_cat":[],"topic_cat":[],"target-audience":[],"class_list":["post-18659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c5rets sommerkampanje er LIVE \ud83c\udf89 - Bransjenett<\/title>\n<meta name=\"description\" content=\"Annonsene kj\u00f8rer n\u00e5 i alle byene vi har direkteruter fra denne sesongen: M\u00fcnchen, Frankfurt, K\u00f8benhavn, Stockholm og Helsinki. 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